Cicis Brand Identity
When Cicis decided to refresh its brand identity and restaurant design, the marketing team looked to the roots of the brand for inspiration. Cicis was the first restaurant of its kind, founded by people who did things their own way. Thirty years later, the key point of difference for the brand is still letting guests express their individuality by choosing what kind of pizza to eat, how much and when. The brand mark (developed by an outside consultancy), brand voice and visual design feed individuality with a nod to the boldness of its founders and vibrant, contemporary design.