Next Wave Logistics Brand Identity + Website
As a startup company in a crowded and complex category, Next Wave Logistics needed a brand identity that would symbolize their point of difference. Because the company was founded with the goal of using technology to innovate toward better ways of doing business, we selected Next Wave – a logistics term – to communicate forward thinking. The symbol represents land, sea and air with a forward directional feel.
The Next Wave Logistics website needed to be equally thoughtful and innovative. A video background tells the services and values stories while the site structure is organized around the core capabilities pillars. Social sharing, contact form and email signup maximize engagement and lead generation. Since it was developed on the WordPress platform, the site owners can manage minor content updates as needed.