360 Market Reach Social Media Content
Social media content is a key element of the inbound marketing strategy plan for this market research firm. A regular component of digital marketing campaigns, social media posts on LinkedIn, Facebook, Twitter, and Instagram create awareness around topics of interest to the target audience. Social posts are scheduled through HubSpot, a marketing automation platform, and share out links to the client website, blog posts and gated content landing pages to help bring new prospects into the top of the marketing funnel and further engage existing middle-of-funnel prospects.