Restaurant Marketing + Menu Design

We love food. It’s fun, beautiful, and makes people happy. It’s inextricably linked to culture and part of a shared experience. Food and restaurant marketing is all about the understanding that people eat with their eyes. Our experience in the restaurant industry includes working for an array of QSR, fast casual, and casual dining brands. We’ve created, designed, and produced every touchpoint of the restaurant brand experience: rebranding, advertising, outdoor advertising, website design, digital marketing, social media, point-of-purchase displays, menu design, digital menus, packaging, sales promotion, internal operations guides, and corporate communications.

Restaurant Branding

When designing restaurant creative, we often look to the roots of the brand for inspiration. Bringing the brand personality to life is as important to the restaurant experience as much as the food itself.

Menu Design and Feature Cards

The best menu designs help guests easily find the food they will enjoy the most, so they'll want to return and tell others about their great experience. Menu psychology includes not only the strategic use of visual design elements such as typography and photography, but also having the right amount of choices, the right placement for different types of food items, and the right design aesthetic for your brand.

Restaurant Merchandising and Point-of-Purchase Displays (POP)

Point-of-sale signage and displays reinforce appetite appeal, offer upsell add-ons, and create reasons for guests to return. Together with well-planned promotional marketing campaigns, eye-catching point-of-purchase displays and strategically placed restaurant merchandising can make the difference between merely meeting same store sales goals and knocking it out of the park.