Cicis Unlimited Stuffed Crust Integrated Marketing Campaign
The Unlimited Stuffed Crust Pizza integrated marketing campaign reflects what sets Cicis Stuffed Crust Pizza apart from all others – the fact that you can get all the cheesy goodness you could ever dream of on the Cicis buffet. At the center of this campaign were :30 and :15 TV spots featuring an epic classic rock song fitting for the dream come true of unlimited cheese-stuffed crust pizza. In-restaurant merchandising included a 6 foot tall standee display with a larger than life die cut pizza slice with cheese flowing from the crust. Additionally, the integrated marketing campaign consisted of email blasts, digital website assets, social media posts, t-shirts, billboards, local radio ads, and local restaurant marketing flyers. The integrated campaign earned both Platinum and Gold Marcom Awards.