Cicis Flatbread Marketing Campaign
This marketing campaign is the embodiment of the Cicis Feeding Individuality brand positioning. As the original pizza buffet chain, Cicis was founded on the desire to empower people to find the individual tastes they love. The campaign included TV, radio, out-of-home advertising, in-restaurant point-of-sale merchandising (POP), digital display ads, email blasts, and social media. All components of the marketing campaign encourage guests to express their individuality with a selection of 3 new unique flatbread pizza varieties.