360 IDEAvate New Product Launch
For its 360 IDEAvate product launch, 360 Market Reach turned to our team to showcase this proprietary innovation tool. As the name implies, 360 IDEAvate is an iterative product development and innovation tool designed to test and refine the best ideas for new products and services. We developed a product launch campaign including naming and positioning line, logotype/brandmark, process infographics, webpage, and social media images under the 360 Market Reach brand. All of these elements work in concert to communicate the benefits of this one-of-a-kind product development tool to existing and prospective 360 Market Reach clients.