Black Wealth Summit Digital Advertising
Digital advertising was instrumental in making the 2022 Black Wealth Summit hybrid event a resounding success. We developed a marketing plan based on research interviews with the prospective audience to develop key personas. These marketing personas included insights such as financial challenges and goals as well as relevant demographics. This persona-based marketing strategy guided overall digital marketing strategy, including digital advertising placement and social media marketing. In essence, Black Wealth Summit was able to meet their audience where they are and connect with them about what matters to them most.
Paid social media ads featured celebrity speakers, sponsors from world-class financial institutions, and wealth education topics. As a result, the first ever in-person Black Wealth Summit was sold out, and virtual attendance goals surpassed. The digital advertising strategy allowed us to track ad performance and metrics that will help Black Wealth Summit further its mission exponentially in 2023 and beyond.