Black Wealth Summit Digital Advertising
Digital advertising was instrumental in making the 2022 Black Wealth Summit hybrid event a resounding success. We developed a marketing plan based on research interviews with the prospective audience to develop key personas. This persona-based marketing strategy guided overall digital marketing strategy, including digital advertising placement and social media marketing. Paid social media ads featured celebrity speakers, sponsors from world-class financial institutions, and wealth education topics. As a result, the first-ever in-person Black Wealth Summit was sold out, and virtual attendance goals were surpassed.