Natural Beauty Trends Digital Marketing Campaign
This digital marketing campaign focused on emerging trends in the natural and organic beauty market is part of an overall digital marketing strategy plan for 360 Market Reach, a market research firm. The campaign, featuring a WordPress blog post, social media posts, HubSpot landing and download pages, and an automated follow-up email invites readers to download an exclusive gated content report. The downloadable report illustrates the company’s latest findings with easy-to-read infographics and data visualization. The result is visual storytelling that uncovers valuable insights and opportunities for potential customers. The PDF download features a call-to-action to schedule a consultation with the sales team. The campaign also leverages the client’s HubSpot marketing automation platform with a follow-up email, creating the opportunity to move them further down the sales funnel and closer to becoming a 360 Market Reach customer.